“What makes a great loan officer is the ability to listen to others and put the client’s needs before yours.” 

Does this sound familiar?

Are you tired of feeling overwhelmed and struggling to grow your mortgage lending business? Do you want to tap into a proven system that will help you leverage your contacts and generate more referrals? If so, you've come to the right place! The Mortgage Planner coaching program is focused on delivering a comprehensive, executed marketing process that will take your business to the next level.

With our system, you'll learn how to effectively communicate with your clients and build long-lasting relationships that will lead to more referrals and repeat business. We'll show you how to implement a marketing plan that showcases your expertise, differentiates you from the competition, and establishes you as a trusted advisor in your community.

Don't let the challenges of the mortgage industry hold you back any longer.

Join The Mortgage Planner Coaching today and discover the power of a well-executed marketing process. Let us help you turn your contacts into loyal clients, and take your business to the next level!

Sherry Riano headshot
About The Sherry Riano team

Meet Sherry

Welcome to The Mortgage Planner Coaching with Sherry Riano, one of the top 1% of mortgage lenders in the country. With over 23 years of experience and a successful track record of helping thousands of families across the Carolinas, Sherry has become a leader in the mortgage industry. She has proven her expertise by excelling during the difficult 2008 housing crash and 2021 pandemic and continues to inspire others to build a more profitable business.

As a seasoned professional, Sherry has worked in every aspect of the mortgage industry, including as a processing manager and underwriter, giving her a unique edge in the field. She has built a successful team and is now sharing her knowledge and experience to help other Loan Officers build their businesses, increase referrals, and find success in this rewarding career.

Sherry's coaching program is designed to help you grow a stronger, more efficient business. With a focus on social media, realtor referrals, and database management, she is eager to help you reach your full potential as a mortgage lender. Join her program and learn how to close more loans, increase your productivity, and take your lending career to the next level. With a goal of closing $250 million this year, Sherry Riano is the coach you need to reach your business goals!

Five Things You Will Master:

Marketing Strategy:
Our coaching program will teach you how to develop and implement a comprehensive marketing strategy that leverages your contacts and generates more referrals. We'll help you understand the importance of branding and how to effectively communicate your value proposition to potential clients.
Client Relationships:
Building strong relationships with clients is key to success in the mortgage lending industry. Our coaching program will teach you how to effectively communicate with your clients, build trust, and turn them into advocates for your business.
Lead Generation:
We'll help you develop a lead generation plan that leverages both online and offline marketing techniques to attract and convert new clients. Our coaching program will teach you how to effectively nurture leads, close more loans, and grow your business.
Time Management:
As a loan originator, time management is crucial to your success. Our coaching program will teach you how to prioritize your tasks, manage your time more effectively, and increase your productivity.
Industry Knowledge:
We'll provide you with the latest industry insights and best practices, ensuring that you are up-to-date on the latest trends and regulations in the mortgage lending industry. Our coaching program will help you stay ahead of the competition and remain competitive in an ever-changing market.